Advertisement purchasing technology platform by ADV

Aizek

Aizek at work

10
%
reduction in costs communication with customers
20
%
increased speed of media planning
10
%
higher efficiency of advertising investment
Precise customer targeting in all media
Media planning involving machine learning
Optimising investment for business results
Client space, a united service for media investment management
Transparent and up-to-date BI reporting
Automated purchasing of TV and Digital: optimised placements 24/7
Targeting

Consolidating data around unique user profiles using mathematical algorithms

Media planning

Choosing the best media vehicles for advertising campaigns using machine learning algorithms and big data for advertising slots

Purchasing

Aggregating data from the main advertising sellers: NAA, IMHO, GPMD, Yandex, Google, Facebook, etc. and introducing real-time adjustments to the media plan

Reporting

Identifying relations between media investment and sales

Awareness

Raising awareness and information levels of a broad audience

Switching

Сильный источник бизнеса в виде конкурента (ов), аудитория которая готова переключиться

Потребители брендов-конкурентов

Maintaining and reinforcing own positions
  • Working with loyal / not loyal (switchers) customers / everyone
  • Loyal – increasing the frequency of purchases, informing about new tastes, packaging, etc.
  • Switchers – shifting away from repeat purchases, developing a steady preference

 

Expansion

Overcoming known barriers for those who reject the category / brand (rejectors)

Insights
Enriching knowledge about the consumers of a brand or category