We are a member of the HAVAS international network and Russian group ADV. We specialise in creating effective marketing projects: from a brand’s communication platform and media strategy to KPI tracking.
President of Arena
Customer Service Director
Media Planning Director
Media planning and media buying
- Access to high quality inventory in all media (TV, digital, OOH, indoor, radio and press)
- Optimum media mix compilation
- Use of brandformance and performance tools
Strategy and creative
- Research brand consumers and category
- Develop a communication strategy
- Create and implement creative concepts for offline and online channels
Data and technology
- Combine offline and online media with business metrics using Aizek platform
- Analyse data received from telecom operators, retail and fiscal data operators
- WiFi analytics and attribution
- Develop customised solutions
- Sales forecast and price elasticity evaluation
- Analyse the contribution to sales for each type of media
- Evaluate the halo effect and cannibalisation between SKUs
- Analyse and forecast the effectiveness of trade marketing events
Boosting the efficiency of your business
A dedicated business unit, HARD, established to specialise in developing digital creative content.
The number of offices Arena Media at the world level has reached 65. The Russian agency Arena Magic Box has finally been renamed Arena.
Arena Media, the fastest growing brand of the Havas group, has initiated a rebranding at the global level.
The president of the agency Arena Magic Box became executive vice president of business development for the ADV Group.
French communication holding company Havas received an option to buy out agencies MPG and Arena-Magic Box, owned by ADV Group.
Magic Box and Arena merged into one agency, which was included in the group of marketing communications ADV and the international network Havas.
The marketing communications group ADV opens in Russia the office of the media agency Arena, which is part of Havas Media. Ruslan Samaev appointed as CEO Arena.
One of the great achievements - we brought the Stolichnaya and Moskovskaya vodka brands to the international market.
New department of integrated communications.
We joined ICOM.
We joined AKAR.
We opened as a creative boutique with a specialization in TV production. The small team consisted of Oleg Leshchuk and Oleg Povarov. Later they were joined by Irina Morozova - the author of the book “Putting down slogans”.
Effie Awards Russia
Silver / Food Category / Pimp up your game with BIGBON
Effie Awards Russia
Bronze / Youth Marketing Category / Pimp up your game with BIGBON
Silver / Quality of the programmatic buying
Gold / Advertising on the radio
Bronze / «Strategy for development of B2B», «Rostelecom. To have an advantage» case
Bronze / Strategy for the brand and corporate branding B2O /«Rostelecom. Together» case
Gold / Road show category / Сooperative project between «Rostelecom» and Figure Skating Federation «Children on the ice. Stars»
Best case in Dark Market category / Remy Martin