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MAXIMIZING THE BUZZ EFFECT FOR FIGHT NIGHT MOSCOW

UFC tournaments are known for their thrilling fights and spectacular shows. To build anticipation for the first-ever UFC event in Russia, we leveraged social media and programmatic ads to captivate a wide audience.

Customer UFC

CHALLENGE

  • Maximize the buzz effect for a UFC event in Moscow.
  • Drive online ticket sales.

ABOUT

UFC is a world-renowned premium sports brand, a leading media content producer, and a major player in the Pay-Per-View market.

SOLUTION

SOLUTION

We leveraged social media and programmatic ads to generate excitement and engagement of a wider audience. Social platforms played a key role in creating interactive content and establishing direct connections with potential attendees. In parallel, we deployed targeted advertising to reach specific audience segments. Programmatic helped to automate placement of digital ads across multiple platforms, significantly expanding our reach and amplifying visibility. By combining these tools, we significantly increased our reach and awareness about the event.

OLGA ZAYTSEVA
Head of Media Planning, Arena
Our campaign launched before the official fighter lineup was announced, yet the anticipation was already quite high. Throughout the three-month campaign, we continuously optimized placements to maximize conversions and reduce the cost per lead. The results far exceeded our initial targets and expectations. Coupled with extensive PR and media coverage, our campaign had a direct impact on approximately 70% of all ticket sales, as measured through attribution modeling. Ultimately, our performance marketing team surpassed the initial goals by 2.5 times. We are proud to have contributed to this milestone event and are excited about UFC’s future in our market.

RESULTS

Our media and PR strategy worked great for creating the needed buzz effect on social media, turning UFC tickets into a coveted status symbol. The total number of tickets sold was 14,000.

6M

Users reached—the total number people who saw the ads of our campaign.

250K

Ad-driven clicks, which reflects strong audience interest and successful campaign execution.

-9%

In forecasted CPA, optimizing the cost per acquired customer. This is one of the key marketing indicators showing the price of a user’s target action, the ultimate goal of any campaign.

TAKEAWAYS:

Approximately 70% of all tickets were purchased by the audience exposed to our ads (confirmed by attribution modeling), proving the effectiveness of our targeted approach.

LET’S TALK ABOUT YOUR PROJECT

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CONTACT

Address:
115035, Kosmodamianskaya Nab., 52 block 1, Moscow, Russia
Phone:
+7 495 669 23 42

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