Full-Service Marketing Agency
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WHEN PAIN RELIEF MEETS MUSIC

For Sedalgin Plus, a pain relief medication, we created a rhythm & blues track that turned the brand name into Sedalgin Blues and struck the perfect chord with the audience.

  • Creative
  • Strategy
Customer TEVA

CHALLENGE

  • Increase brand awareness among the target audience.
  • Drive sales with the engaging commercial.

ABOUT

A global leader in the pharmaceutical industry, headquartered in Israel, provides high-quality, patient-focused solutions to 200 million people in over 100 countries every day.

SOLUTION

SOLUTION

To support the promotion of Sedalgin Plus, we produced a commercial featuring Andrey Chervonsky, Head of Marketing at PRT Agency.

Sedalgin Plus is a combination pain relief medication that includes both an analgesic and thiamine (vitamin B1), essential for proper functioning of nervous system.

We produced two versions of the commercial: a 20-second and a 10-second cut. The 10-second version is kind of special. It contains just 10 words (though we could have fit all 20!). This creative constraint allowed Andrey to experiment with the vocals, drawing inspiration from blues and rock legends like Led Zeppelin and Deep Purple. A keen-eared music lover might even catch subtle echoes of these influences in the final version.

ANDREY CHERVONSKY
Head of Marketing, PRT Agency
This was my first acting experience, and I was terrified. But the incredible support from the team and our client helped me pull through. The nerves faded, and a strong sense of responsibility kicked in. I couldn’t let my colleagues down. I focused, and it all came together. We shot multiple takes for both the 20- and 10-second versions, and I managed to do it within 7-8 takes. The director told me it wasn’t at all bad for a first-timer.
ALEXANDER NERUSH
Creative Director, Arena
We believe that a well-crafted song can make a commercial stand out. Additionally, in contrast to the very common fast-paced cuts, our minimalist visual approach offers a moment of calm: just the performer, his guitar, his story, and the warm neon glow framing the narrative.

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Phone:
+7 495 669 23 42

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