CHALLENGE
- Hold one-of-a-kind competition at Kiabi’s flagship store in honor of the brand’s milestone anniversary.
- The goal was to boost brand awareness among the target audience while driving engagement and sales.
ABOUT
Kiabi is a popular French fashion retailer offering stylish yet affordable clothing, footwear, and accessories for women, men, teenagers, children, and babies. The brand has a strong presence across Europe and is a leading name in family fashion in France.
SOLUTION
To build anticipation for the contest, we launched a special online project featuring a fashion knowledge quiz on the Kiabi website. Influencers played a key role in promoting the initiative, with one influencer even hosting the in-store event. The three finalists were selected based on their performance in the quiz, showcasing their expertise in fashion trends. With over 10,000 participants across Russia, the competition generated significant buzz and engagement. Each finalist was given 60 seconds to grab as many items as they could from the Kiabi store—completely free of charge.
THE SHOPPING SPRINT
To ensure a seamless and enjoyable experience, the finalists received a store tour, an introduction to the Kiabi collection, and a brand history briefing. This helped them plan their strategy and avoid chaotic decision-making. Each participant had exactly 60 seconds to pick up as many fashion pieces as they wanted before rushing to the checkout.
This unique campaign successfully connected with a wide audience, generating an overwhelmingly positive response and exceeding expectations.
Online participants took part in the special project, including the Kiabi fashion quiz promoted by influencers.
Of participants completed the quiz, which is over 20% of all visitors to the landing page.
Engagement Rate (clicks, likes, and comments) in influencer accounts.
We are proud of the project’s performance at every stage. The results speak for themselves: the campaign resonated with the audience, drove engagement, and reinforced Kiabi’s brand presence in an exciting and impactful way.
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