CHALLENGE
- Make a creative commercial to attract new customers.
- Remind clients that Halva is not only an ideal installment card, but also a convenient refinancing tool.
ABOUT
Sovcombank is one of Russia’s largest private banks, ranking in the country’s Top 10. It holds the third-largest assets in the banking sector and operates on a federal level with an extensive network of 2,700 branches and mini-offices across 1,000+ cities and towns in Russia.
SOLUTION
SOLUTION
The new campaign video featured actress Elena Podkaminskaya in a kimono, showcasing smart «moves» to manage credit card debt. The key takeaway was to consolidate your debt on the Halva card, take advantage of a 24-month refinancing plan, and enjoy a seamless repayment experience. And, of course, you can continue to shop effortlessly with Halva’s signature installment options.
ALEXANDER NERUSH
Creative Director, Arena
We took the vibe of fantasy martial arts films, added a tiny bit of The Matrix, a couple of cool stunts, and a catchy flute melody to end up with a financial blockbuster. Rather than monsters, there were flying debts and looming interest rates. But instead of an enchanted katana, it was the Halva card in the hands of Elena Podkaminskaya, our kung-fu master.
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CONTACT
Address:
115035, Kosmodamianskaya Nab., 52 block 1, Moscow, Russia
Phone:
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