CHALLENGE
- Create a memorable and engaging campaign that grabs attention and sparks positive emotions.
- Remind consumers they can trust and support domestic vegetable producers.
ABOUT
ECO-Culture is the largest producer and investor in sheltered farming of vegetables. As a leader in greenhouse agriculture in Russia, the company is driving innovation in the industry by implementing cutting-edge agrotechnologies.
SOLUTION
SOLUTION
The commercial about «the real tomatoes» was produced by Ogurets (Cucumber) Production Studio. A coincidence? Not at all. Rather a calculated and strategic decision that turned into a perfect match! «For realism, we picked the most ‘rubbery’ tomatoes, those that literally bounced off the table. I never thought a tomato could double as something like a tennis ball,» says Nikita Senderov, executive producer of Ogurets Production Studio.
MARKETING DEPARTMENT OF ECO-CULTURE
We felt this was an important topic to highlight in our campaign and remind consumers why they should trust domestic vegetable producers. Huge thanks to the incredibly talented creative teams at Arena and Ogurets for bringing this vision to life!
RELATED PROJECTS
CONTACT
Address:
115035, Kosmodamianskaya Nab., 52 block 1, Moscow, Russia
Phone:
Email:
Thank you!
We will be in touch shortly.
