Technology

We managed to drive more high-quality traffic by expanding the mix of digital tools and leveraging ad formats available on Sber smart devices.

We secured third place in Top of Mind awareness among the Moscow audience through strategic image-building placements on TV and by selecting the most impactful channels for driving key brand metrics.

To celebrate the 40th anniversary of the French brand Kiabi, we launched the «60-Second Shopping Sprint» campaign, engaging 10,000 online participants in this event.

By implementing a range of promotional tools during the launch of a new brand and targeting the ideal customer profile, we made the brand more attractive—a key objective for any business. And we succeeded in that.

To drive engagement with our One Life / Live Them project, we created an exciting contest where the winner got a chance to have an exclusive interview on Esquire.ru.

Our digital media campaign precisely targeted potential Frosch customers leading to a significant reduction in cost per contact and ensuring we connected directly with consumers interested in fabric softeners.

We utilized a Smart GEO approach, which helped us develop a model that draws residents from different Moscow districts to Aviapark Mall.