Strategy

We managed to drive more high-quality traffic by expanding the mix of digital tools and leveraging ad formats available on Sber smart devices.

We preserved the existing creative concept, gave it a fresh twist, and seamlessly integrated the product all while showcasing the side effect of a popular commercial.

We secured third place in Top of Mind awareness among the Moscow audience through strategic image-building placements on TV and by selecting the most impactful channels for driving key brand metrics.

To promote the new brand, we used a wide range of marketing tools, carefully tailored to our ideal customer profile.

By partnering with the iconic Maxidrom rock festival, we amplified our message across the right media channels, reaching 2 million listeners.

For Sedalgin Plus, a pain relief medication, we created a rhythm & blues track that turned the brand name into Sedalgin Blues and struck the perfect chord with the audience.

By implementing a range of promotional tools during the launch of a new brand and targeting the ideal customer profile, we made the brand more attractive—a key objective for any business. And we succeeded in that.

For the Almagel^® A campaign, we moved away from conventional pharmaceutical ad templates, targeting a specific audience with a stronger solution for heartburn and pain.

We picked the most relevant websites and platforms for the target audience and launched a large OLV campaign «20 Years with Rollton».

To drive engagement with our One Life / Live Them project, we created an exciting contest where the winner got a chance to have an exclusive interview on Esquire.ru.