Digital

In collaboration with Rolton (Mareven Food Central), we launched a major campaign to promote a limited edition of instant noodle sets for couples called Love Each Other, Love Rolton.

We used a mix of tools and channels for maximum reach when promoting Rollton’s collaboration with YOU WANNA fashion brand.

To celebrate the 40th anniversary of the French brand Kiabi, we launched the «60-Second Shopping Sprint» campaign, engaging 10,000 online participants in this event.

To promote the new brand, we used a wide range of marketing tools, carefully tailored to our ideal customer profile.

By implementing a range of promotional tools during the launch of a new brand and targeting the ideal customer profile, we made the brand more attractive—a key objective for any business. And we succeeded in that.

We picked the most relevant websites and platforms for the target audience and launched a large OLV campaign «20 Years with Rollton».

To drive engagement with our One Life / Live Them project, we created an exciting contest where the winner got a chance to have an exclusive interview on Esquire.ru.

Our digital media campaign precisely targeted potential Frosch customers leading to a significant reduction in cost per contact and ensuring we connected directly with consumers interested in fabric softeners.

We utilized a Smart GEO approach, which helped us develop a model that draws residents from different Moscow districts to Aviapark Mall.