CHALLENGE
- Celebrate 20 years of the brand’s success.
- Expand the reach among TA (All, 25-45 years old, Russia).
- Strengthen the brand’s image among consumers.
ABOUT
A well-established brand offering a wide range of instant noodles, pasta, sauces, seasonings, and more. Available across Russia, the CIS, the EU, Africa, and Asia.
SOLUTION
To reach the heart of the audience, we focused on the platforms they love: entertainment, sports, news, and TV.
GPMD Network websites: Rutube, TNT-Online, Dom2, NewsTube, KHL, Sportbox, Invideo Network ad management system, Pladform system, VK, Rambler&Co, Friday, TV3, 2×2, Match TV, Nickelodeon, RBC, IVI.
Programmatic DBM websites: 1plus1tv.ru, glaz.tv, doramy.club, funtik.tv, turkishtv.ru, animebest.org, kinohabr.net, kinosliva.net, sserial.net, holostyak-online.ru, kinoluvr.net, hdnora.com
The «20 Years with Rollton» online video campaign was a success across many KPIs. By precisely targeting the right audience and relying on advanced algorithms, we delivered high-quality, creative, and relevant ads that made a real impact.
We exceeded view KPIs by 115%, which allowed us to reduce CPV bids by 12%.
We exceeded VTR by 125%, which indicated a strong viewer engagement and retention.
We outperformed our reach expansion goal by 10% thanks to a very low overlap between the platforms (average was 12.26%*).
The campaign’s results were impressive. All the key performance indicators exceeded our expectations, and post-click engagement was well above the benchmarks for similar online video campaigns. The average bounce rate was 42% and we managed to reach the target audience with quite a high score of 66% and 80%, according to Mediascope and Weborama.
RELATED PROJECTS
