Fight Night Moscow

UFC /2018

Problem

To maximize the “buzz effect” UFC events in Moscow. To drive purchase conversions

Solution

Due to media advertising (programmatic + social networks), it was possible to arouse the interest of a wide audience to the event.

Result

Buzz in social networks was made due to strong PR and media support. Ticket to UFC is a reason to be proud of Reach - 6 071 581 Clicks - 250 080 Tickets - 14 254 Planned CPA was reduced by 9% ~70% of the sold tickets was purchased by the audience who saw our ad (attribution via associated conversions)

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