To maximize the “buzz effect” UFC events in Moscow. To drive purchase conversions
Due to media advertising (programmatic + social networks), it was possible to arouse the interest of a wide audience to the event.
Buzz in social networks was made due to strong PR and media support. Ticket to UFC is a reason to be proud of Reach - 6 071 581 Clicks - 250 080 Tickets - 14 254 Planned CPA was reduced by 9% ~70% of the sold tickets was purchased by the audience who saw our ad (attribution via associated conversions)