Our work rests upon on three main components: Data, Insight, Content. They permeate everything we do and allow us to provide the full range of media and digital advertising services. Our team is made up of the finest market experts with in-depth knowledge and access to the best practices of the global community of Havas agencies and ADV Group. We deliver effective integrated media solutions with a results-driven creative approach. As agents of positive change, we promote the growth of your business.
Magic Box Agency is founded. There are 5 employees. The Agency is positioned as a creative boutique, specializing in television production. It is the brainchild of World of Cinema producer Oleg Leshchuk and Leningrad Television director and producer Oleg Povarov. They are later joined by Irina Morozova, a renowned copywriter and author of the book Composing Slogans.
The company, now a full-cycle agency and part of AKAR, becomes a partner of the network of ICOM (International Communications Agency Network). According to the prestigious magazine Ad Age, in 2006 ICOM took 4th place in the global ranking of independent advertising networks.
The Agency continues to grow and widen its expertise in the field of marketing communications, enabling us to develop brand communications and customer products in consumer and industrial markets, regardless of project complexity and work scope.
The Magic Box Agency staff now numbers 75 employees.The Agency offers the full range of integrated marketing communications. Its main areas of activity are strategic planning, communication strategy development, media planning, media buying, PR, BTL, and event management, plus direct marketing and sponsorship program and product placement development.
Magic Box Communications Agency merges with the media network agency Arena, part of ADV Marketing Communications Group. Following a joint decision, the Agency is named Arena Magic Box and becomes part of the Havas international network.
Arena is the fastest growing network of specialized communication agencies in Havas Media Group, with a presence in eight markets: the UK, Spain, Portugal, France, Mexico, Argentina, Chile, and Colombia. Arena is one of the top five agencies in its target markets.
In February, Arena Magic Box President Oleg Leshchuk becomes Executive Vice President for Business Development at ADV Group, while retaining his position as the Agency’s president.
In October, Arena Media, the fastest growing brand in Havas Group, launches a global rebranding initiative. The network changes its logo and corporate style. The number of Arena Media offices worldwide reaches 65. The Russian agency Arena Magic Box is renamed Arena.